Eureka

Eureka (previously known as CalPlant) is the world’s first commercial-scale producer of rice straw-based MDF (medium density fiberboard). This revolutionary product converts post-harvest rice straw (a by-product) into density fiberboard and is also a fantastic environmental resource. At the beginning of 2020, Eureka came to our agency for a total rebrand as well as website rebuild. I was lucky enough to be lead on such an innovative product and wanted to showcase the beauty of how sustainable and environmentally friendly the manufacturing process of making rice straw MDF is. Due to Covid, the construction of Eureka’s factory will be completed by the end of the year.

MY ROLE:

• Lead UX Designer

YEAR:

2020